Generations in the making!

Liz Atterbury, originally from Bryn Mawr, Pennsylvania, grew up in a world of refined elegance and aristocratic etiquette under the guidance of her stepfather, General William Atterbury, a distinguished US Military figure. Despite her family's expectations, Liz made bold choices, marrying James Alexander Connelly, a daring fighter pilot. After his untimely death, Liz moved west to Wyoming with her sons, Lex and Will, embracing the cowboy lifestyle. Eventually, they settled in Benson, Arizona, where Seven X Ranch was born. Liz’s passion for the western lifestyle influenced her to adopt the unique Backwards Seven X Slash brand, which became the foundation of their family
legacy and inspired a collection of treasured jewelry pieces.

Liz Atterbury Connelly's adventurous spirit and dedication to her sons led Lex and Will to achieve their dreams of becoming cowboys. Moving to Clovis, California, the heart of rodeo, both men had successful careers as professional cowboys. Lex contributed significantly to the sport by developing programs that elevated the status of rodeo cowboys. Will expanded the Seven X Ranch into a full-time cattle operation. The Seven X brand, rooted in Liz's values of work ethic and resilience, became synonymous with quality and substance in the horse and rodeo world. This legacy continues today with Seven X Custom Jewelry, reflecting the brand's heritage in fine western custom jewelry.

Founded by Courtney Motes and Megan McGill, Seven X Custom Jewelry honors the rich history of Seven X Ranch and its matriarch, Liz Atterbury Connelly. With deep roots in family cattle ranching, rodeo, and the horse industry, Courtney and Megan share a passion for history, family, fashion, and
design. Inspired by Liz's indomitable spirit, they create heirloom jewelry pieces that embody boldness, courage, grace, class, and timelessness. At Seven X Custom Jewelry, we are dedicated to helping you embrace these values through exquisite, custom-crafted jewelry that will be cherished for generations. Explore our collection and join us on a journey to celebrate the elegance of western heritage.