Liz Atterbury, originally from Bryn Mawr, Pennsylvania, grew up in a world of refined elegance and aristocratic etiquette under the guidance of her stepfather, General William Atterbury, a distinguished US Military figure.
Despite her family's expectations, Liz made bold choices, marrying James Alexander Connelly, a daring fighter pilot. After his untimely death, Liz moved west to Wyoming with her sons, Lex and Will, embracing the cowboy lifestyle.

Eventually, they settled in Benson, Arizona, where Seven X Ranch was born. Liz’s passion for the western lifestyle influenced her to adopt the unique Backwards Seven X Slash brand, which became the foundation of their family legacy and inspired a collection of treasured jewelry pieces.